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Cartoon portrait of Serge Shima

Serge Shima

Serge ShimaBabai of creative AI

Co-founder & CTO at Majento · AI agents for business

@aimastersme

Serge Shima (Сергей Шима) builds AI products in Tashkent. He is co-founder and CTO of Majento, founder of Aimasters, and the author of open-source agent tools with 4000+ stars on GitHub. Before AI he spent twenty years in brand strategy: he co-created the Halva card, won a Grand Prix Effie and ran promos that brought a retailer $21M in profit. He has played house and techno since 1998.

Based in
Tashkent, Uzbekistan
From
Minsk, Belarus
Now
Majento, Aimasters
In AI since
2017
Trained
1000+ people, 50+ teams
Speaks
Russian, Belarusian, English
Short CV
sergeshima.com

Career achievements and training figures are reported by Serge Shima. Public talks and publications are linked below. Talks and sources · Updated .

Now shipping

5 companies and products · 2026

  1. Majento

    Company · co-founder & CTO · since May 2026

    An AI-native product company in Tashkent, founded with Batyr Latipov.

    • Builds AI software and multi-agent systems for marketing and business processes.
    • Deploys them inside the client's team on a forward-deployed-engineer model.
    • Ships its own products: sotish, sezish, Claimp.

    majento.ai

  2. Aimasters

    Education · founder

    Corporate AI training and a Telegram channel about working with AI.

    • 1000+ specialists and 50+ teams trained.
    • Programs for Alfa Bank, A1, ADM Group, Kaspersky, MTS, Roodell.
    • Notes on agents and tools at @aimastersme.

    aimasters.met.me/aimastersme

  3. sotish

    Product · Majento

    A Telegram storefront that sells on its own, with an AI marketer inside.

    • Built for shops in Uzbekistan on top of their point-of-sale system.
    • Each shop gets its own bot, mini app, admin and campaigns.

    soti.sh

  4. sezish

    Product · Majento

    Voice to text in Uzbek, Kazakh and Kyrgyz.

    • Apps for Mac, Windows, iOS and Android, plus a Telegram bot.

    sezi.sh

  5. Claimp

    Product · open source

    A free waveform player for building DJ sets on macOS.

    • Spectral waveforms, drag the real file into your DJ software.
    • Written in Swift by a DJ who has played since 1998.

    claimp.appGitHub

Iva

open source · ★ 274

A personal AI assistant that lives in your Telegram chat. You talk; it files, remembers and acts, on your own server.

curl -fsSL https://raw.githubusercontent.com/smixs/iva-agent/main/install.sh | bash

About the projectiva-agent.comGitHub

How Iva remembers

Leaves
The word-for-word transcript of each day, Iva's replies included. Nothing is paraphrased on arrival.
Branches
Every night at 04:00 the days fold into weeks, months and years. Facts that change get rewritten.
Trunk
CORE.md, a profile under 1,200 characters that rides in every prompt, plus cards for people, projects and decisions.

What it does

Voice
Voice, audio and video notes transcribed; English, Russian and Uzbek detected automatically.
Documents
Send a PDF, DOCX or XLSX and Iva answers on its content and files it into the vault.
Userbot
Works from your own account like a secretary: reads group chats, summarises them, replies as you.
Your model
OpenCode Go, Ollama Cloud, OpenRouter or your ChatGPT subscription. Your keys.
Personal CRM
Who your people are, what you agreed and when to follow up.
Google Workspace
Gmail, Calendar, Drive, Sheets, Docs and Tasks from the chat.
Security
Web pages and forwards pass a prompt-injection sanitizer; every reply passes a secret-redaction gate.
Self-updating
A daily check, then a one-tap update in Telegram, staged, with rollback.

The log

12 commits · 1998 → 2026

  1. Tashkent

    HEAD → mainv2026.05

    Majento

    Co-founder & CTO

    • AI software and multi-agent systems for business, deployed at the client team.
    • Client work includes IBT / PepsiCo.
  2. branch
    iva
  3. sotish
  4. sezish
  5. claimp
  6. aimasters
  7. Tashkent

    v2024.06

    TDI Group

    CEO / CTO

    • Ran the agency and its technology.
    • Clients: PepsiCo, Nestlé, Honor, Haval, KIA, Beeline.
  8. Minsk

    v2023.03

    Belarusian People's Bank

    Head of Brand Marketing & AI

    • Put AI into the bank's in-house creative team.
    • Taught Smart Marketing with AI on MBA programs.
  9. Dubai

    v2022.01

    UniLayer

    Product marketing, blockchain

    • MVP of a cross-chain product, market analysis and the white paper.
  10. Almaty

    v2019.04

    kemliva

    Co-founder / COO

    • Creative agency: branding, R&D and communications in one team.
  11. Minsk

    v2018.09

    IKRA

    Education mentor

    • Author of the course Strategist's Path.
  12. Minsk

    v2017.03

    Eurotorg

    Deputy Head of R&D & Gamification

    • Bonsticks children's promos: +$21M profit for the retailer.
    • First NLP chatbot in production, 2017.
  13. Minsk

    v2014.10

    AIDA Pioneer

    Creative Strategist

    • Grand Prix Effie for Exponenta; 60+ campaigns, the agency became #1 in Belarus.
  14. Minsk

    v2013.04

    BBDO Group

    Creative Group Head

    • Co-created Halva, the installment card with 13M+ users in Belarus and Russia.
  15. Minsk

    v2012.06

    Publicis Groupe

    Event manager, copywriter

    • Events and promotional copy for network clients.
  16. Minsk

    v2005.02

    Re:fresh

    Co-founder / DJ

    • The biggest raves in Belarus of the 2000s, until 2011.
    • Graduated BSPU the same year: history and English.
  17. Minsk

    initial commit

    First DJ set

    Behind the decks for the first time

    • House and techno ever since.

Brands I worked for

  • PepsiCo
  • Nestlé
  • KIA
  • Haval
  • Honor
  • Beeline
  • IBT, PepsiCo bottler in Uzbekistan
  • Kaspersky
  • MTS
  • Alfa Bank
  • A1
  • ADM Group
  • Roodell

Open source

52 public repos · ★ 4,006

  1. agent-second-brainAn always-on second brain you talk to. Voice notes in Telegram → typed, linked knowledge in your Obsidian vault. Runs 24/7 on the Claude subscription you already have.Python★ 411
  2. visual-skillsAI film director skills for agents: cinematic dramaturgy (Murch, blocking, montage) + exact prompt syntax for Seedance 2.5, Kling 3.0 Turbo/Omni, Veo 3.1, Nano Banana 2, GPT Image 2.5.Markdown★ 598
  3. iva-agentAI assistant in Telegram that remembers everything and helps you run your life. Self-hosted in one command.TypeScript★ 274
  4. skill-conductorArchitecture-first skill lifecycle for AI agents. BinEval binary scoring with threshold-blind, cross-family-calibrated judges, gated self-update loop, pressure testing, 10 authoring principles grounded in empirical research.Python★ 198
  5. creative-director-skillWorld-class creative director in a skill. Methodology-driven ideation (SIT, TRIZ, Lateral Thinking, bisociation) + a Cannes Lions evaluation engine, powered by a library of 571 legendary award-winning cases.Python★ 284
  6. humanizer-ruSkill для AI-агентов (Claude Code, Codex, OpenClaw, Hermes): убирает 37 признаков AI-генерации из русского текста и проверяет, писала ли его нейросеть - канцелярит, штампы ChatGPT, артефакты копипаста | Russian AI-text humanizer & detector skill for coding agentsPython★ 199
  1. pohuyРежим идиоматического русского мата для AI-агентов. Короче, душевнее, эффективнее. 18+★ 1,433
  2. osint-skillOSINT Skill for AI agents (Claude Code, OpenClaw, Codex, OpenCode) — from a name to a scored dossier with psychoprofile, career map, and confidence grades. 55+ Apify actors, 7 search APIs, swarm mode. Early Beta.★ 150
  3. awesome-claude-output-stylesMake Claude talk like a human: 17 installable output styles for Claude Code, built on credited methodologies★ 134
  4. mentormentor — a session-insights skill for AI coding agents. This skill reads your local Claude Code and OpenAI Codex history and writes an /insights-style HTML report on how you work: what you build, where you lose time, and concrete fixes. An agent skill for Claude Code, Codex, and any skills-capable agent.★ 85
  5. autographSchema-as-code memory for AI agents in Obsidian: typed cards, entity dedup, link repair, update-in-place, and Ebbinghaus decay. Plain Markdown you own — a Claude Code skill.★ 76
  6. pi-durable-telegramAlways-on durable pi agent on your server that you talk to in Telegram. Survives crashes and restarts, keeps history in SQLite. pi-durable Telegram gateway.★ 38
  7. code-qualityDeterministic code quality gate for AI coding agents (Claude Code, Codex, pi): git hooks that block test tampering, hold the CRAP bar on changed functions, check diff coverage, secrets and dependencies. 12 languages, one config file. Optional Jev classifier for test hunks.★ 20
  8. disruptor-skills12 agent skills for AI-driven software development — a gated idea-to-ship pipeline: 7w3 design, build-ready specs, executable architecture, honest review loops, a parallel worker-fleet lane, QA, safe deploy. Works with Claude Code, Codex, Cursor and any skills-capable agent. No vibecode.★ 20
  9. ZPL-80Zip Prompt Language - compress heavy system prompts by ≥ 80 % token reduction★ 15
Show 36 more repositories
  1. morning-tabСкилл для агентов: ежедневная газетная страница-дайджест на любую тему с публикацией по ссылке★ 12
  2. agent-memory-skill★ 10
  3. d-buddyTransctiption Telegram Bot★ 9
  4. youtube-publisherAI agent skill: tell Claude Code, Codex, Gemini or OpenClaw to upload your recording to YouTube — it downloads from Drive, transcribes, generates timestamps and metadata automatically.★ 8
  5. claimpThe waveform player for building DJ sets on macOS: spectral waveform, drag the real file into your DAW, on-device BPM and key★ 5
  6. jevchikTelegram bot for group chats: karma for useful messages, anti-spam for newcomers, a Mini App leaderboard. Judged by the Jev model.★ 4
  7. mydays-skillApp usage stats, clearer than built-in Screen Time. Local HTML reports for macOS and Windows.★ 4
  8. claude-newsA split-flap news board above the Claude Code prompt: Telegram channels and RSS, clickable, zero tokens★ 3
  9. t-tasker★ 3
  10. agent-processИнтерактивная карта агентского процесса: 5 этапов, 44 узла, React Flow. https://agency-process.com★ 2
  11. sezish-desktopСборки sezish для macOS и Windows: ссылки и багрепорты тестеров★ 2
  12. yandex-taxi-skillYandex Taxi (Yandex Go) skill for AI agents: Iva, Claude Code, Codex. Price quote, ride order after your explicit yes, car tracking via browser on taxi.yandex.uz. Яндекс Такси для ИИ-агента: цена, заказ, Telegram. ★ 2
  13. didox-skillCLI + agent skill for Didox.uz (Uzbekistan EDO): list documents, check signing status, look up companies by TIN, file drafts with PDF attachments. Built for AI agents. Дидокс · O'zbekiston elektron hujjat almashinuvi★ 1
  14. iva-pluginsThe default Marketplace of Iva: plugins in the Agent Plugins format - trace viewer, hello demo★ 1
  15. nanobot-claude★ 1
  16. telegram_transcription_bot★ 1
  17. ai_photo_styleai photo style★ 0
  18. dj-mixSpicetify extension: order any Spotify playlist like a DJ set. Harmonic mixing on the Camelot wheel, a two-wave energy arc, smooth BPM steps. Uses Spotify's own Mix keys, saves a new playlist.★ 0
  19. Eurotorg★ 0
  20. homebrew-claimpHomebrew tap for Claimp, the waveform player for DJ sets★ 0
  21. Latent_Research★ 0
  22. murkdown★ 0
  23. nanobanana★ 0
  24. nstl★ 0
  25. nstl_web★ 0
  26. raqasaservice★ 0
  27. shima.meSerge Shima's personal site: products, career log, open source, DJ sets. Astro, deployed on Vercel.★ 0
  28. smixs.github.ioRoot — redirects to github.com/smixs/iva★ 0
  29. smixs.ioMy blog★ 0
  30. soliq★ 0
  31. t-bot2024★ 0
  32. telebotLLM★ 0
  33. TercelAI-powered creative brief generator★ 0
  34. test★ 0
  35. ustyler---★ 0
  36. woofwhisperDog bark translator (joke project)★ 0
Serge Shima behind the decks

Behind the decks since 1998

House and techno first, then the biggest raves in Belarus: from 2005 to 2011 he co-ran Re:fresh in Minsk. Today it is long classic house, nu-disco and deep house mixes, and Claimp, a free waveform player he wrote for building DJ sets on macOS.

MixcloudTaxi Audio on Telegram

On stage and in print

12 entries

  1. 2026.09Techstars Startup Weekend TashkentMentor, MDIST, September 25–27
  2. 2026.09Hackonnect bootcamp at Yandex UzbekistanHow to create software products using AI
  3. 2026.09PRO BUSINESS Expert TalkA personal AI assistant in Telegram: how to choose, set up and use it
  4. 2026.08NextGen Business Club, American Corner TashkentAI agents: why it's not just ChatGPT
  5. 2026.06Online workshopHuman + AI = a new formula
  6. 2026.02Alpha open lecture5 AI tools that do the work of 10 people
  7. NeyroSummit 16.0Clone your expertise: skills for AI agents
  8. 2025Tashkent Marketing ForumKey AI tools for marketers
  9. 2024.05AI DAY ConferenceBuilding a team of AI experts for business
  10. 2024White SquareFrom idea to visualization with neural nets
  11. GRP.uzAuthor column
  12. 2014probusiness.byEffective branding: the metaphor

Write to me

t.me/shimaoz