# Serge Shima Serge Shima builds AI products in Tashkent, Uzbekistan. He is co-founder and CTO of Majento, founder of Aimasters, and the author of open-source tools for AI agents. Before AI he worked in brand strategy and creative. He has played house and techno since 1998. Canonical: https://www.shima.me/ Identity: https://sergeshima.com/#person Updated: 2026-10-18 Career achievements and training figures are reported by Serge Shima. Public talks and publications are linked below. Telegram: https://t.me/shimaoz Email: hello@shima.me ## Companies and products ### Majento Company · co-founder & CTO · since May 2026 An AI-native product company in Tashkent, founded with Batyr Latipov. - Builds AI software and multi-agent systems for marketing and business processes. - Deploys them inside the client's team on a forward-deployed-engineer model. - Ships its own products: sotish, sezish, Claimp. https://www.shima.me/projects/majento/ - majento.ai: https://majento.ai ### Aimasters Education · founder Corporate AI training and a Telegram channel about working with AI. - 1000+ specialists and 50+ teams trained. - Programs for Alfa Bank, A1, ADM Group, Kaspersky, MTS, Roodell. - Notes on agents and tools at @aimastersme. https://www.shima.me/projects/aimasters/ - aimasters.me: https://aimasters.me - t.me/aimastersme: https://t.me/aimastersme ### sotish Product · Majento A Telegram storefront that sells on its own, with an AI marketer inside. - Built for shops in Uzbekistan on top of their point-of-sale system. - Each shop gets its own bot, mini app, admin and campaigns. https://www.shima.me/projects/sotish/ - soti.sh: https://soti.sh ### sezish Product · Majento Voice to text in Uzbek, Kazakh and Kyrgyz. - Apps for Mac, Windows, iOS and Android, plus a Telegram bot. https://www.shima.me/projects/sezish/ - sezi.sh: https://sezi.sh ### Claimp Product · open source A free waveform player for building DJ sets on macOS. - Spectral waveforms, drag the real file into your DJ software. - Written in Swift by a DJ who has played since 1998. https://www.shima.me/projects/claimp/ - claimp.app: https://claimp.app - GitHub: https://github.com/smixs/claimp ## Iva Iva is a personal AI assistant in Telegram. It remembers conversations, works with documents and services, and runs on your own server. https://www.shima.me/projects/iva/ https://iva-agent.com https://github.com/smixs/iva-agent ### Leaves The word-for-word transcript of each day, Iva's replies included. Nothing is paraphrased on arrival. ### Branches Every night at 04:00 the days fold into weeks, months and years. Facts that change get rewritten. ### Trunk CORE.md, a profile under 1,200 characters that rides in every prompt, plus cards for people, projects and decisions. ### Voice Voice, audio and video notes transcribed; English, Russian and Uzbek detected automatically. ### Documents Send a PDF, DOCX or XLSX and Iva answers on its content and files it into the vault. ### Userbot Works from your own account like a secretary: reads group chats, summarises them, replies as you. ### Your model OpenCode Go, Ollama Cloud, OpenRouter or your ChatGPT subscription. Your keys. ### Personal CRM Who your people are, what you agreed and when to follow up. ### Google Workspace Gmail, Calendar, Drive, Sheets, Docs and Tasks from the chat. ### Security Web pages and forwards pass a prompt-injection sanitizer; every reply passes a secret-redaction gate. ### Self-updating A daily check, then a one-tap update in Telegram, staged, with rollback. ## Career ### 2026.05 · Majento Co-founder & CTO Tashkent - AI software and multi-agent systems for business, deployed at the client team. - Client work includes IBT / PepsiCo. ### 2024.06 · TDI Group CEO / CTO Tashkent - Ran the agency and its technology. - Clients: PepsiCo, Nestlé, Honor, Haval, KIA, Beeline. ### 2023.03 · Belarusian People's Bank Head of Brand Marketing & AI Minsk - Put AI into the bank's in-house creative team. - Taught Smart Marketing with AI on MBA programs. ### 2022.01 · UniLayer Product marketing, blockchain Dubai - MVP of a cross-chain product, market analysis and the white paper. ### 2019.04 · kemliva Co-founder / COO Almaty - Creative agency: branding, R&D and communications in one team. ### 2018.09 · IKRA Education mentor Minsk - Author of the course Strategist's Path. ### 2017.03 · Eurotorg Deputy Head of R&D & Gamification Minsk - Bonsticks children's promos: +$21M profit for the retailer. - First NLP chatbot in production, 2017. ### 2014.10 · AIDA Pioneer Creative Strategist Minsk - Grand Prix Effie for Exponenta; 60+ campaigns, the agency became #1 in Belarus. ### 2013.04 · BBDO Group Creative Group Head Minsk - Co-created Halva, the installment card with 13M+ users in Belarus and Russia. ### 2012.06 · Publicis Groupe Event manager, copywriter Minsk - Events and promotional copy for network clients. ### 2005.02 · Re:fresh Co-founder / DJ Minsk - The biggest raves in Belarus of the 2000s, until 2011. - Graduated BSPU the same year: history and English. ### 1998 · First DJ set Behind the decks for the first time Minsk - House and techno ever since. ## Clients PepsiCo, Nestlé, KIA, Haval, Honor, Beeline, IBT, PepsiCo bottler in Uzbekistan, Kaspersky, MTS, Alfa Bank, A1, ADM Group, Roodell ## Open source GitHub snapshot: 2026-10-29T10:04:20.209Z ### pohuy Режим идиоматического русского мата для AI-агентов. Короче, душевнее, эффективнее. 18+ TypeScript · 1433 stars https://github.com/smixs/pohuy https://www.shima.me/open-source/pohuy/ ### visual-skills AI film director skills for agents: cinematic dramaturgy (Murch, blocking, montage) + exact prompt syntax for Seedance 2.5, Kling 3.0 Turbo/Omni, Veo 3.1, Nano Banana 2, GPT Image 2.5. Documentation · 598 stars https://github.com/smixs/visual-skills https://www.shima.me/open-source/visual-skills/ ### agent-second-brain An always-on second brain you talk to. Voice notes in Telegram → typed, linked knowledge in your Obsidian vault. Runs 24/7 on the Claude subscription you already have. Python · 411 stars https://github.com/smixs/agent-second-brain https://www.shima.me/open-source/agent-second-brain/ ### creative-director-skill World-class creative director in a skill. Methodology-driven ideation (SIT, TRIZ, Lateral Thinking, bisociation) + a Cannes Lions evaluation engine, powered by a library of 571 legendary award-winning cases. Python · 284 stars https://github.com/smixs/creative-director-skill https://www.shima.me/open-source/creative-director-skill/ ### iva-agent AI assistant in Telegram that remembers everything and helps you run your life. Self-hosted in one command. TypeScript · 274 stars https://github.com/smixs/iva-agent https://www.shima.me/open-source/iva-agent/ ### humanizer-ru Skill для AI-агентов (Claude Code, Codex, OpenClaw, Hermes): убирает 37 признаков AI-генерации из русского текста и проверяет, писала ли его нейросеть - канцелярит, штампы ChatGPT, артефакты копипаста | Russian AI-text humanizer & detector skill for coding agents Python · 199 stars https://github.com/smixs/humanizer-ru https://www.shima.me/open-source/humanizer-ru/ ### skill-conductor Architecture-first skill lifecycle for AI agents. BinEval binary scoring with threshold-blind, cross-family-calibrated judges, gated self-update loop, pressure testing, 10 authoring principles grounded in empirical research. Python · 198 stars https://github.com/smixs/skill-conductor https://www.shima.me/open-source/skill-conductor/ ### osint-skill OSINT Skill for AI agents (Claude Code, OpenClaw, Codex, OpenCode) — from a name to a scored dossier with psychoprofile, career map, and confidence grades. 55+ Apify actors, 7 search APIs, swarm mode. Early Beta. Shell · 150 stars https://github.com/smixs/osint-skill https://www.shima.me/open-source/osint-skill/ ### awesome-claude-output-styles Make Claude talk like a human: 17 installable output styles for Claude Code, built on credited methodologies Python · 134 stars https://github.com/smixs/awesome-claude-output-styles https://www.shima.me/open-source/awesome-claude-output-styles/ ### mentor mentor — a session-insights skill for AI coding agents. This skill reads your local Claude Code and OpenAI Codex history and writes an /insights-style HTML report on how you work: what you build, where you lose time, and concrete fixes. An agent skill for Claude Code, Codex, and any skills-capable agent. Python · 85 stars https://github.com/smixs/mentor https://www.shima.me/open-source/mentor/ ### autograph Schema-as-code memory for AI agents in Obsidian: typed cards, entity dedup, link repair, update-in-place, and Ebbinghaus decay. Plain Markdown you own — a Claude Code skill. Python · 76 stars https://github.com/smixs/autograph https://www.shima.me/open-source/autograph/ ### pi-durable-telegram Always-on durable pi agent on your server that you talk to in Telegram. Survives crashes and restarts, keeps history in SQLite. pi-durable Telegram gateway. TypeScript · 38 stars https://github.com/smixs/pi-durable-telegram ### code-quality Deterministic code quality gate for AI coding agents (Claude Code, Codex, pi): git hooks that block test tampering, hold the CRAP bar on changed functions, check diff coverage, secrets and dependencies. 12 languages, one config file. Optional Jev classifier for test hunks. TypeScript · 20 stars https://github.com/smixs/code-quality https://www.shima.me/open-source/code-quality/ ### disruptor-skills 12 agent skills for AI-driven software development — a gated idea-to-ship pipeline: 7w3 design, build-ready specs, executable architecture, honest review loops, a parallel worker-fleet lane, QA, safe deploy. Works with Claude Code, Codex, Cursor and any skills-capable agent. No vibecode. Python · 20 stars https://github.com/smixs/disruptor-skills https://www.shima.me/open-source/disruptor-skills/ ### ZPL-80 Zip Prompt Language - compress heavy system prompts by ≥ 80 % token reduction Documentation · 15 stars https://github.com/smixs/ZPL-80 https://www.shima.me/open-source/ZPL-80/ ### morning-tab Скилл для агентов: ежедневная газетная страница-дайджест на любую тему с публикацией по ссылке TypeScript · 12 stars https://github.com/smixs/morning-tab ### agent-memory-skill Python · 10 stars https://github.com/smixs/agent-memory-skill ### d-buddy Transctiption Telegram Bot Python · 9 stars https://github.com/smixs/d-buddy https://www.shima.me/open-source/d-buddy/ ### youtube-publisher AI agent skill: tell Claude Code, Codex, Gemini or OpenClaw to upload your recording to YouTube — it downloads from Drive, transcribes, generates timestamps and metadata automatically. Python · 8 stars https://github.com/smixs/youtube-publisher ### claimp The waveform player for building DJ sets on macOS: spectral waveform, drag the real file into your DAW, on-device BPM and key Swift · 5 stars https://github.com/smixs/claimp ### jevchik Telegram bot for group chats: karma for useful messages, anti-spam for newcomers, a Mini App leaderboard. Judged by the Jev model. TypeScript · 4 stars https://github.com/smixs/jevchik ### mydays-skill App usage stats, clearer than built-in Screen Time. Local HTML reports for macOS and Windows. HTML · 4 stars https://github.com/smixs/mydays-skill ### claude-news A split-flap news board above the Claude Code prompt: Telegram channels and RSS, clickable, zero tokens TypeScript · 3 stars https://github.com/smixs/claude-news ### smixs Documentation · 3 stars https://github.com/smixs/smixs ### t-tasker Python · 3 stars https://github.com/smixs/t-tasker ### agent-process Интерактивная карта агентского процесса: 5 этапов, 44 узла, React Flow. https://agency-process.com TypeScript · 2 stars https://github.com/smixs/agent-process ### sezish-desktop Сборки sezish для macOS и Windows: ссылки и багрепорты тестеров Swift · 2 stars https://github.com/smixs/sezish-desktop ### yandex-taxi-skill Yandex Taxi (Yandex Go) skill for AI agents: Iva, Claude Code, Codex. Price quote, ride order after your explicit yes, car tracking via browser on taxi.yandex.uz. Яндекс Такси для ИИ-агента: цена, заказ, Telegram. Shell · 2 stars https://github.com/smixs/yandex-taxi-skill ### didox-skill CLI + agent skill for Didox.uz (Uzbekistan EDO): list documents, check signing status, look up companies by TIN, file drafts with PDF attachments. Built for AI agents. Дидокс · O'zbekiston elektron hujjat almashinuvi Python · 1 stars https://github.com/smixs/didox-skill ### iva-plugins The default Marketplace of Iva: plugins in the Agent Plugins format - trace viewer, hello demo TypeScript · 1 stars https://github.com/smixs/iva-plugins ### nanobot-claude Shell · 1 stars https://github.com/smixs/nanobot-claude ### telegram_transcription_bot Python · 1 stars https://github.com/smixs/telegram_transcription_bot ### ai_photo_style ai photo style TypeScript · 0 stars https://github.com/smixs/ai_photo_style ### dj-mix Spicetify extension: order any Spotify playlist like a DJ set. Harmonic mixing on the Camelot wheel, a two-wave energy arc, smooth BPM steps. Uses Spotify's own Mix keys, saves a new playlist. JavaScript · 0 stars https://github.com/smixs/dj-mix ### Eurotorg TypeScript · 0 stars https://github.com/smixs/Eurotorg ### homebrew-claimp Homebrew tap for Claimp, the waveform player for DJ sets Ruby · 0 stars https://github.com/smixs/homebrew-claimp ### Latent_Research Python · 0 stars https://github.com/smixs/Latent_Research ### murkdown Python · 0 stars https://github.com/smixs/murkdown ### nanobanana Documentation · 0 stars https://github.com/smixs/nanobanana ### nstl TypeScript · 0 stars https://github.com/smixs/nstl ### nstl_web TypeScript · 0 stars https://github.com/smixs/nstl_web ### raqasaservice TypeScript · 0 stars https://github.com/smixs/raqasaservice ### shima.me Serge Shima's personal site: products, career log, open source, DJ sets. Astro, deployed on Vercel. Astro · 0 stars https://github.com/smixs/shima.me ### smixs.github.io Root — redirects to github.com/smixs/iva HTML · 0 stars https://github.com/smixs/smixs.github.io ### smixs.io My blog Ruby · 0 stars https://github.com/smixs/smixs.io ### soliq Python · 0 stars https://github.com/smixs/soliq ### t-bot2024 Python · 0 stars https://github.com/smixs/t-bot2024 ### telebotLLM Python · 0 stars https://github.com/smixs/telebotLLM ### Tercel AI-powered creative brief generator TypeScript · 0 stars https://github.com/smixs/Tercel ### test Documentation · 0 stars https://github.com/smixs/test ### ustyler --- TypeScript · 0 stars https://github.com/smixs/ustyler ### woofwhisper Dog bark translator (joke project) TypeScript · 0 stars https://github.com/smixs/woofwhisper ## Talks and publications - 2026.09 Techstars Startup Weekend Tashkent: Mentor, MDIST, September 25–27 — https://www.techstars.com/location/uzbekistan - 2026.09 Hackonnect bootcamp at Yandex Uzbekistan: How to create software products using AI — https://www.instagram.com/reel/Ddlf1RsORur - 2026.09 PRO BUSINESS Expert Talk: A personal AI assistant in Telegram: how to choose, set up and use it — https://www.spot.uz/ru/2026/09/15/ai-agent/ - 2026.08 NextGen Business Club, American Corner Tashkent: AI agents: why it's not just ChatGPT — https://www.instagram.com/p/DbX_ApguXrz - 2026.06 Online workshop: Human + AI = a new formula - 2026.02 Alpha open lecture: 5 AI tools that do the work of 10 people - NeyroSummit 16.0: Clone your expertise: skills for AI agents — https://vc.ru/id667/2871202-vystuplenie-na-neyrosummit-kontekstnaya-inzheneriya-i-instrumenty - 2025 Tashkent Marketing Forum: Key AI tools for marketers — https://tmf25.marketing.uz/speakers/shima1.htm - 2024.05 AI DAY Conference: Building a team of AI experts for business — https://business-pro.by/marketing/ne-stoit-polzovatsya-besplatnymi-servisami-s-nejronkami-v-kotoryh-eshhe-i-reklama-integrirovana-kak-sdelat-komandu-ai-ekspertov-dlya-biznesa/ - 2024 White Square: From idea to visualization with neural nets - GRP.uz: Author column — https://grp.uz/tj/publications/shima.html - 2014 probusiness.by: Effective branding: the metaphor — http://probusiness.by/markets/2014-kak-sdelat-tak-chtoby-nachinka-sootvetstvovala-upakovke-strateg-aida-pioneer-ob-effektivnom-brende.html ## Music DJ since 1998. Re:fresh, Minsk, 2005–2011. House and techno. - Joyman 2026, classic house (3:00): https://www.mixcloud.com/sergeshima/shima-joyman-2026-3-hours-of-classic-house/ - Vebecoder vol.1 (1:20): https://www.mixcloud.com/sergeshima/shima-vebecoder-vol1/ - Bike Rider 2024 (1:00): https://www.mixcloud.com/sergeshima/shima-bike-rider-2024/ - Studio 54, poolside disco (2:28): https://www.mixcloud.com/sergeshima/shima-studio-54-25-hour-poolside-disco-mix/ - Organic Deep House (4:03): https://www.mixcloud.com/sergeshima/shima-organic-deep-house-aug-4-hour-mix/ - Mixcloud: https://www.mixcloud.com/sergeshima/ - Taxi Audio on Telegram: https://t.me/taxiaudio - Telegram: https://t.me/shimaoz - Channel: https://t.me/aimastersme - GitHub: https://github.com/smixs - LinkedIn: https://www.linkedin.com/in/sergeshima - YouTube: https://www.youtube.com/@SergeShima - Instagram: https://www.instagram.com/serge.shima - Mixcloud: https://www.mixcloud.com/sergeshima/ - CV for organizers: https://sergeshima.com